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AT

Platteel, André

Your World

  • Editorial: Post editions
  • Páginas: 328
  • Año: 2010
  • Precio: 9.00 €
  • EAN: 9789460830198

In 2007, when Rotterdam proclaimed itself European Youth Capital 2009, Dutch marketing strategist writer-coach-idea generator Andre Platteel was hired to find out what, exactly, ´´youth´´ (meaning the multi-ethnic, economically diverse 12 to-27-year olds in Rotterdam) wanted, hoped for, dreamed about. This book is a multi-media chronicle of his search and the fascinating, wildly successful results -- more than 100,000 young people in Rotterdam participated in one or more of the 500 projects and events. Photographs, interviews, writings, reports, and installations all illuminate the theme of connection, and show how the first generation to grow up totally in an information culture uses that knowledge. As Platteel writes, optimistically, ´´They consider the world to be too precious to let egotism destroy it. The world they imagine has connectedness at its heart.´´

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